Gelderland sofa 6905 (Scholten&Baijings) with Gelderland tables, Spectrum chairs, Ruckstuhl rug, Eikelenboom lighting and Imperfect Design Accessoires.
This edition of Einhovens Dutch Design Week Gelderland participated in Plan II; a unique presentation by Studio Parade together with 5 other design labels (Spectrum, Extremis, Ruckstuhl, Eikelenboom and Imperfect Design).
Dutch Design Week ( DDW ) looks back on a very successful twelfth edition. In nine days’ time, an estimated 250,000 people visited the event. Thanks to the work of more than 2,000 designers, also in terms of content the week gives cause for satisfaction. All this took place in a remarkably relaxed atmosphere. In the final interview with the daily tabloid, DDW director Martijn Paulen said: ‘Together, we’ve created a really positive buzz’.
Particularly at weekends and on the sunny Tuesday, it was busy. Thanks to the tireless efforts of Ambassadors Piet Hein Eek and Daan Roosegaarde there was ample attention both for the established and for the smaller locations. The new interpretation of the Klokgebouw was received positively. The passe-partout, which was introduced this year, proved no obstacle to the public. Visitors also took full advantage of the thirty MINI Design Rides. Along with a number of free shuttle buses, they transported an estimated 10,000 people per day.
Convinced that daring experiment and a do-it -yourself mentality can lead to answers and solutions, DDW enabled the public to acquaint themselves with the design and the designers of tomorrow. This year’s theme, ‘Future Now’, was given shape and interpretation in many different ways. Notable trends were research and cooperation, both between designers and interdisciplinary.
The twelfth edition was a dynamic public event, which thanks to the weather took place in an extremely good atmosphere. ‘Together, we’ve created a really positive buzz,’ said DDW director Martijn Paulen. ‘Spring is in the air. ( ... ) I am incredibly impressed with what we pulled off together. It is phenomenal; it gives me goose bumps. Mad.’